Fitly Blog
Advice on trainer business, gym operations, workout programming, nutrition, and client adherence.
Featured Articles
Gym Member Retention Math: What a 1% Improvement Is Worth
February 11, 2026
Member retention is the single highest-leverage number in a gym P&L. Here's the math, the levers, and the operational fixes ranked by ROI.
Read MoreA 12-Week Beginner Strength Program (with the Reasoning Behind Every Choice)
October 29, 2025
A free, complete 12-week beginner program — three phases, four days a week, with the reasoning behind every set, rep, and progression rule.
Read MoreThe Online Coaching Stack: 7 Categories Every Coach Pays For (and How to Consolidate)
September 17, 2025
Most online coaches pay for 7 separate tools. Here's the audit, the consolidation map, and the migration order that doesn't break your business.
Read MoreRecent Articles
Top Strategies for Gym Owners to Attract New Clients in 2026
May 13, 2026
A practical playbook for gym owners to increase qualified leads and convert them into long-term members in 2026.
Branded Member Experience: Logo, Colors, and a Public Gym Profile That Converts
Apr 29, 2026
A brand isn't a logo. Here's the operational checklist for building a branded member experience that converts visitors a...
Multi-Location Operations: Standardizing Programming Across Your Gyms
Apr 15, 2026
Going from one gym to two introduces an operational tax most owners underestimate. Here's how to standardize programming...
Group Class Scheduling: How to Set Capacity, Waitlists, and Fill Rate
Mar 25, 2026
Class fill is a scheduling problem before it's a marketing problem. Here's how to set capacity, build a waitlist, and de...
Trainer Accountability Software: What to Measure and What to Ignore
Mar 04, 2026
Most gyms measure trainers on the wrong metrics. Here's a smaller, sharper dashboard tied directly to retention and reve...
Why Clients Quit at Week 6 (and How to Get Them Through It)
Jan 21, 2026
Week 6 is the most common churn point in coaching relationships. Here's why — and the conversation that keeps clients on...
How to Substitute an Exercise Without Wrecking the Program
Dec 31, 2025
When equipment, injury, or schedule force a swap, most trainers swap on vibes. Here's the framework that preserves the t...
The Trainer Onboarding Checklist: First 30 Days With a New Client
Dec 10, 2025
What you do in the first 30 days predicts retention better than anything you do later. Here's the operational checklist.
How to Price Personal Training Without Undercharging
Nov 19, 2025
Most trainers undercharge by 30–50%. Here's how to set rates that reflect real cost-of-delivery, market position, and th...
The Client Check-In Template That Actually Tells You What's Wrong
Oct 08, 2025
Most weekly check-ins don't generate useful information. Here's a template that gives you the data you need to make a go...
All articles
A practical playbook for gym owners to increase qualified leads and convert them into long-term members in 2026.
A brand isn't a logo. Here's the operational checklist for building a branded member experience that converts visitors and retains members.
Going from one gym to two introduces an operational tax most owners underestimate. Here's how to standardize programming, brand, and reporting.
Class fill is a scheduling problem before it's a marketing problem. Here's how to set capacity, build a waitlist, and design a schedule that actually fills.
Most gyms measure trainers on the wrong metrics. Here's a smaller, sharper dashboard tied directly to retention and revenue.
Member retention is the single highest-leverage number in a gym P&L. Here's the math, the levers, and the operational fixes ranked by ROI.
Week 6 is the most common churn point in coaching relationships. Here's why — and the conversation that keeps clients on the program.
When equipment, injury, or schedule force a swap, most trainers swap on vibes. Here's the framework that preserves the training stimulus.
What you do in the first 30 days predicts retention better than anything you do later. Here's the operational checklist.
- How to Price Personal Training Without Undercharging Nov 19, 2025
Most trainers undercharge by 30–50%. Here's how to set rates that reflect real cost-of-delivery, market position, and the outcome you sell.
A free, complete 12-week beginner program — three phases, four days a week, with the reasoning behind every set, rep, and progression rule.
Most weekly check-ins don't generate useful information. Here's a template that gives you the data you need to make a good coaching call.
Most online coaches pay for 7 separate tools. Here's the audit, the consolidation map, and the migration order that doesn't break your business.
BMI is a population statistic, not a diagnosis. For trained lifters it's especially misleading. Here's a better dashboard.
You don't need to max out to know your 1RM. Here's how the formulas work, which is most accurate, and how to use the result in real programming.
There is no single 'best' chest exercise. There is a best chest exercise for you, today, with your equipment and history. Here's how to choose.
Most macro ratios on the internet are made up. Here's the evidence-based way to set protein, fats, and carbs — and a calculator that does the math for you.
TDEE is the foundation of every calorie target. Here's how it's built, why your number drifts over time, and the calculator that estimates yours.
- How Many Calories Should I Eat to Lose Weight? May 12, 2025
A practical, evidence-based answer with the math, a calculator, and an adjustment protocol you can run yourself.
19 articles in the archive.
Recent Posts
Top Strategies for Gym Owners to Attract New Clients in 2026
May 13, 2026
Branded Member Experience: Logo, Colors, and a Public Gym Profile That Converts
Apr 29, 2026
Multi-Location Operations: Standardizing Programming Across Your Gyms
Apr 15, 2026
Group Class Scheduling: How to Set Capacity, Waitlists, and Fill Rate
Mar 25, 2026
Trainer Accountability Software: What to Measure and What to Ignore
Mar 04, 2026